The latest entertainment company to make waves on Facebook is a band of funny people who come together under the moniker ‘Teeli’. Teeli first gained popularity in June this year with the hilarious Darzi ki Marzi, their take on tailor tantrums during the Eid rush. Since then, the group has been slowly but steadily making itself known for scripted comedy that Pakistanis can easily relate to.
With their latest video Disappointed Dads Helpline, Teeli’s puts a comical spin on desi dads’ expectations of their sons.
Images: In a nutshell, what is Teeli?
Wali Tirmizi: We’re a digital entertainment company. Our mandate is simple: to create video content for Pakistan’s urban youth.
Images: Who’s the team behind Teeli?
Wali: We’re actually a Dawn Media Group company. The management and ownership of the group have a highly ambitious vision for what they want to achieve in the digital space — and Teeli is one such effort in realising that vision.
We’re a relatively small team currently, comprising mainly of filmmakers and writers. The end-to-end production of all content is done in-house. There are a number of freelancers and contributors we work with as well. We’ve recently expanded and are still expanding the team in areas like brand partnerships, concept development, and production coordination.
Images: What sets Teeli apart from other local content studios that are making viral videos and/or content for corporates?
Wali: For starters, the idea is to do much, much more than simply “viral videos”. We’re working on introducing a full suite of programming, comprising of multiple formats and at varying lengths. So everything from bite-sized series to longer narratives. The sketch series you’re seeing currently is just one of those shows.